Blogging 101 (Zero to Hero)
Course Date: 3rd August 2015 to 21 August 2015
Writing 101 (Finding Everyday Inspiration)
Course Dates: 7 Sept 2015 to 2 October 2015
Blogging 201 (Branding & Growth)
Course Dates: 14 Sept 2015 to 25 September 2015
Day 1. Set Three Goals
Today’s assignment: consider what you want to accomplish with your blog. Write down three concrete goals.
Day 2. Audit Your Brand
Today’s assignment: audit your brand — look at all the ways you communicate information about your blog to make sure they’re consistent and focused.
Day 3. Get Read All Over
Today’s assignment: make sure your site is mobile-friendly, and familiarize yourself with the features of responsive design.
Day 4. Give ‘Em What They Want
Today’s assignment: do a basic stats analysis to help you create an editorial calendar for the next 30 days.
Day 5. Make the Most of Your Archives
Today’s assignment: integrate a feature to draw traffic to your older content like a widget, related posts, or a “Best of” page.
Day 6. Dig Deep into a Social Network
Today’s Assignment: pick one social network you’ll use to help grow your blog. Then, outline a plan for how you’ll use it.
Day 7. Make the Most of Events
Today’s assignment: create a recurring blogging event on your site, and/or make plans to attend a blogging conference.
Day 8. Make Your Blog a Hub
Today’s assignment: create a page or section on your blog to display links to your online presence elsewhere, and make sure your other presences reflect the brand you’re developing on your blog.
Day 9. The Buddy System
Today’s assignment: find a blogging buddy. If appropriate, plan to publish guest posts on one another’s blogs.
Day 10. Give ‘Em What They Want II
Today’s assignment: create a poll and/or a survey to collect feedback from your readers on your site and its content.
Writing 201 (Poetry)
Course Dates: 5 October 2015 to 16 October 2015
Day 6. Faces, Found Poetry, Chiasmus
Day 7. Neighbourhood, Ballad, Assonance
Day 8. Flavour, Elegy, Enumeratio
Day 9. Cold, Concrete Poetry, Epistrophe/Anaphora
Day 10. Pleasure, Sonnet, Apostrophe
Writing 101 (Poetry)
Course Dates: 7 Dec 2015 to 18 December 2015
Course Dates: 7 March 2016 ongoing